Business Administration

Department Description of Business Administration

Department of Commerce & Business Administration The Department of Commerce and Business Administration, was the largest in the college offering programs such as B Com, BBA, BBA (Business Analytics) at UG level and M Com, MBA at Post Graduation Level. B.Com (General) program was started in the year 1975. Subsequently B.Com (Tax Procedures and Practice) (1994-95), B.Com (Honors)(Accounting & Finance) (2014-15) and B.Com (Computer Applications) (2015-16) B.Com (Honors)(Tax Procedures and Practice) (2017-18) programs were started. The MBA Program was started in the academic year 1986-87 with multiple specializations and M Com program was started in 1987-88 with two specializations. BBA program was started in the year 1991-92. BBA (Business Analytics) was started in 2017-18. The student strength of the Department is 1174. Both PG and UG programs were running under ‘Autonomous Stream’ which gives us flexibility to schedule and design our activities to match best in the sector. The curriculum and course structure are revised regularly and presently following ‘Choice Based Credit System’ in all the programs of the Department. The Department was led by eminent personalities in the field of academics such as Prof S Vijaya Raju, Chairman, APSCHE, Prof G Anjaneya Swamy, Director, School of Management, Pondicherry University, Prof P Subrahmanyam, Former Dean of Commerce, Osmania Universiy, Prof K Hanumantha Rao, Former Dean of Commerce, Acharya Nagarjuna University, Prof B Ramesh, Head and Dean of Commerce Faculty, Goa University. Presently, the department is having the faculty strength of 24 of which 7 members are possessing Doctoral Degree. The average experience of the teaching staff is above 15 years. The faculty members have authored Fifteen books with ISBN in various subjects of Commerce and Business Administration published by leading publishers such as Pragathi Prakashan, Himalaya Publications, Duvvuri Publications and Vikram Publishers. Industry- Academia Association: Commerce and Business Administration subjects’ needs external orientation and thorough understanding about the changes happening in Business, Government and society. In order to fortify industry-academia association the Department is maintaining close relation with institutions such as CII, APNRT, APSSDC, AP Innovation Society, FICCI, AP Chamber of Commerce, AP Productivity Council, Vijayawada Chamber of Commerce, etc. The Department is the Permanent Institutional Member in AIMS, Association of Indian Management Schools (AIMS/LF/AP/SZ/2146), and National HRD Network (PINST/VJW/0001/2005). MOU Entered an MOU with National Stock Exchange to offer ‘NCCMP’ Course to students, upon successful completion of the course they will become NSE Certified Capital Market Professionals. Also, we are having collaboration with Tally Academy Pvt Ltd to offer training in Computerised Accounting Packages to our students. Thrust on Research: The Department is recognized as Research Centre by Krishna University which is our affiliating institution and several Research Scholars successfully pursuing their M.Phils and Ph D degrees under the research guidance of our faculty. So far Eleven M Phil and Five Ph D degrees were awarded to the research scholars under the guidance of Prof Rajesh C Jampala, Head of the Department. Research Projects: (Funded by UGC, ICSSR) Completed: • Short duration project sponsored by ICSSR titled ‘Empowerment of Youth Through Skill Development in CRDA – Amaravathi, Capital Region Development Area, Andhra Pradesh’ (ICSSR- No. 274/ICSSR-SRC/2016; Financial Assistance - Rs 30,000/- Dr. Rajesh C Jampala – Professor - Principal Investigator). • Minor Research Project sponsored by UGC titled ‘A study on impact of Mid-Day Meals programme on Educational Attainment in Krishna District, Andhra Pradesh’ (MRP-4661/14 (SERO/UGC); Financial Assistance – 2,45,000; Dr. Rajesh C Jampala – Professor - Principal Investigator). Ongoing: • Minor Research Project sponsored by UGC titled ‘The Issues & Challenges of in tenant farming – An Empirical Study with Special Reference to Krishna district’ (UGC MRP – 6487/16 (SERO/ UGC); Financial Assistance – 1,50,000; Dr J Durga Prasad – Senior Assistant Professor - Principal Investigator). Student Meets: To provide platform for students of various colleges to compete and test their competencies the Department is organizing State Level Inter Collegiate Commerce and Management Meets every year by name ‘Kurukshetra’, ‘Magnova’, ‘Explora’, ‘Incendo’ and ‘Convergence’. These meets are creating lot of Buzz among stakeholders and getting the attention of Industry, Commerce, Trade and Media bodies. The participants are benefitted with improved knowledge, creative thinking, decision making, analytical, event management and Leadership skills. MOOCs The distinctive feature of the Department is that MBA students should do be certified by any of the leading institutions such as National Stock Exchange, NPTEL, Open to Study, Allianz, edX, Coursera offering Massive Online Open Courses (MOOCs) to complete at least two of their non-core courses. This will help them to get certifications from external institutions and put them in self learning mode. As even after their study they must learn on continuous basis to be relevant to the changing context from time to time. Siddhartha Management Club: The students started ‘Siddhartha Management Club’ to conduct Curricular and Co-curricular activities to ensure the themselves acquire skills such as analytical thinking, leadership qualities, and soft skills by organizing Group Discussions, Business Quiz, Market Makers, Mock AGMs, Role Plays, Stock Market Simulation Games, Young Managers etc. Alumni: Many former students occupied leading positions in their chosen fields and contributing to their respective organisations. They are working in Bajaj Capital, Tech Mahindra, Indus Ind Bank, Factset, Motilal Oswal, Progneur Technologies, IBM, ICICI, Shri Ram Chits, HDFC, LIC, BNY Melon, Tata Business Support Services Ltd, Pioneer Mahindra, Capgemini, Dell, SBI, Accenture, Polaris, Indian Railways, APSRTC, etc; some of them joined in Government Service. Large chunk of students joined their family businesses and making them bigger and better such as Rama Corporation, Prakash Arts, Kanaka Duga Leasing & Finace, Apollo Publishers, Harsh Toyota, Garapati Garage, Hotel Ilapuram, etc., Notably among them is Vijayeswari Cherukuri, Managing Director, Usha Kiron Movies, Ramoji Film City, Dolphin Hotels Ltd. Some of them ventured into business field and started firms like Strom Consultancy, Staffing Pro, Dunken Donuts Franchisee (USA), Teja Advertising, etc., They are also a large number of them settled in abroad including USA, Australia, Singapore, Ethiopia, and Dubai. Placement: Training and Placement services done through a placement cell being organized by the faculty and student co-ordinators as its members. The earlier recruiters are Capital IQ, HCL Technologies Ltd, Spandana Spoorthi, Karur Vysya Bank, HDFC Securities, Reliance ADA, ICICI Prulife, Genpact, HDFC, Keeline Industries, Cholamandalam DBS, Lupin Laboratories, etc., Beyond Class Room - Student Social Responsibility To promote sense of service among students the Department conducts many activities under the banner Honour2Care. They do regularly visit orphanage homes and spend time with inmates. They also contribute and raising resources to share with needy people. Many students and faculty members donate blood regularly. They participate in campaigns such as Swatch Bharat, End Polio, Clean & Green, Organ Donation and several awareness campaigns to promote social good. Seminars/Workshops/FDPs/EACs/EDPs: As a part of Knowledge sharing the Department has been organizing Seminars, Workshops, Entrepreneurship Awareness Camps, Youth-led Development Programmes, Management Development Programmes, Faculty Development Programmes on various contemporary themes in association with nationally reputed bodies such as AICTE, National HRD Network, UGC, ICSSR, MSME-DI, RGNIYD and CSI over the years by inviting resource persons from Industry, Academia and Civil Society Organizations. The following list will shed light on the range and relevance of themes that were chosen over span of two decades: 1. UGC sponsored Two Day National Seminar on “Innovation Management – A Strategic imperative for growth’ during 22 – 23 August, 2017. 2. ICSSR sponsored Two Day National Seminar on “The Fourth Industrial Revolution – Impact on Business, Government and Society” during 27 – 28 January, 2017. 3. Three Day “Entrepreneurship Awareness Camp” sponsored by DST – NIMAT Project Entrepreneurship Development Institute of India during 25 – 27 October 2016. 4. National Seminar on “Empowerment of Youth – Preparing for Future” under Youth-led Development Programme (YDP), Rajiv Gandhi National Institute of Youth Development, Ministry of Youth Affairs & Sports, Government of India during 19-20 March, 2015. 5. ICSSR sponsored Three Day National Seminar on “New Paradigms and Perspectives for Business Excellence” during 31st January – 2nd February, 2014. 6. National Seminar on “Talent Management in Knowledge Economy” on 23rd March, 2013. 7. AICTE sponsored Two Week Staff Development Programme on “Emerging Trends in Business Models” during 26 June – 9 July, 2012. 8. Management Development Programme on Advertising & Media Management was organised in association with Ministry of Small Medium Enterprises during 13-17 March, 2012. 9. UCG sponsored Two Day National Seminar on “Emergent Business Models and Strategies” during 9 -10 March, 2012 10. National Seminar on “Trends in Human Capital Management - The Emerging Talent Management Imperative” on 8thJanuary 2011 sponsored by NHRD Network, Vijayawada Chapter. 11. National Seminar on “Managing Inclusive Growth in India – A Look into the Socio Economic Perspectives” on 13th March 2010 sponsored by ICSSR, New Delhi. 12. Seminar on “Creative HRM – For Corporate Excellence” on 4th November, 2009 in association with National HRD Network. 13. Management Development Programme on Advertising & Media Management was organised in association with Ministry of Small Medium Enterprises during 12-16 October 2009. 14. Seminar on “Marketing Communications – AN Integrated Approach” was organized on 18th October 2008. 15. Management Development Programme on Communication Skills was organised in association with Ministry of Small Medium Enterprises during 22-26 July 2008. 16. Seminar on “Retailing in India: Strategies, Trends and opportunities” on 9th October, 2007. 17. Seminar on “Business Intelligence Imperative for Success or Organizations” during January 23-23, 2007. 18. Seminar on “Innovation Management in Indian Organization” on 23rd October, 2006. 19. Seminar on “Knowledge Process Outsourcing (KPO): Opportunities & Challenges for India” on 17th February, 2006. 20. Seminar on “Investment Climate in India: Changing Scenario” on 29th October, 2005. 21. Seminar on “Change Management in Indian Organization” on 23rd October, 2005. 22. Workshop on “Unleashing Personal Power for Self Actualized Career” on 10th February, 2005. 23. Seminar on “HR Strategies in Global Economy” on 6th October, 2004. 24. Seminar on “Emergence of Service Economy: An Indian Perspective” on 23rd January, 2003. 25. Seminar on “Building Competitive Advantage in Indian Industry” on 12th December, 2001. 26. Seminar on “Customer Relationship Management” on 28th November, 2000. 27. Workshop on “Corporate Vision 2020” on 10th December, 1998. 28. Workshop on “Leadership in 21st Century” on 21st February, 1998. 29. Workshop on “Service Organization in Competitive Environment” on 19th October 1995. The department periodically publishes newsletter titled ‘News Worth’. You are invited to like our facebook page: Email:

Faculty In Business Administration Department Image Faculty Name Qualification Designation Spciallization Length of experience Course Teaching Profile
1 Prof. Rajesh C. Jampala MBA,DCA,M.Phil.,MFT,Ph.D Head, Department of Commerce & Business Administration Financial Markets Teaching Exp:29
Research Exp: 20
Industrial Exp:
Business Government & Society, Financial Markets, Marketing Management
2 Dr.R.SRINIVASA RAO MBA, B.L., M.Phil., Ph.D Marketing, HR and General Management Teaching Exp:17
Research Exp:8
Industrial Exp:6
3 Dr.S. BABU RAJENDRA PRASAD AIME, MBA,M.Phil., Ph.D IQAC Coordinator Finance and Operations Management Teaching Exp:19
Research Exp:12
Industrial Exp:15
Managerial Economics, Operations Mgmt,SAPM,Intl.Bus,Derivative Mgmt,
4 Dr.J.DURGA PRASAD MA,M.Com., MBA, M.Phil., Ph.D Vice-President Library Committee Human Resource Management Teaching Exp:28
Research Exp:10
5 Ms.G.LALITHA MADHAVI MBA Assistant Professor HR and Marketing Teaching Exp:6
Research Exp:1
6 Ms.D.SITA KUMARI M.Sc.,MBA Assistant Professor Finance and Marketing Teaching Exp:3
Accounting for Managers,Financial Mgmt,Corporate Finance,IF,CA,IB,MA,ACA
7 K V Ramesh Chandra Dy HOD Teaching Exp:
Research Exp:
Industrial Exp:
8 B. Annie Sumalatha
9 K. Vijay MBA (Finance & Marketing) M.Com (Accounting) Financial Accounting,

Infrastructure Lab Area Equipment



Faculty Name Title

Achivements Achivement Title Faculty Description Period

Activities Activity Title Faculty Period Organize
1 Seminars Performance of Microfinance Sector in India 2011-07-11---2011-07-12
2 Seminars UGC Sponsored National Workshop on Research Methodology 2011-06-25---2011-06-26
3 Seminars Corporate Social Responsibility in Indian Industry 2011-04-07---2011-04-07
4 Seminars Creative HRM for corporate excellence 2008-02-08---2008-02-08
5 Seminars Management Education in Search of Excellence 2003-09-06---2003-09-06
6 Seminars Social Responsibility of Business 2003-02-05---2003-02-05
7 Workshops Assignment Evaluation 1998-03-03---1998-03-04
8 Seminars Productivity Challenges of 21st Century 1998-08-27---1998-08-28
9 Seminars Emerging Dimensions of Business Education in India 1998-11-15---1998-11-15
10 Seminars Statistical Quality Management 1997-01-29---1997-01-30
11 Conferences Annual conference ofSociety for Development of Statistics 1993-11-10---1993-11-10



Title Name Event Image Content