DEPARTMENT OF BUSINESS ADMINISTRATION

   

The Department of Business Administration, is offering programs such as BBA, BBA (Business Analytics), BBA (Retail Management) at UG level and MBA and MBA (Business Analytics) at Post Graduation Level. The MBA Program was started in the academic year 1986-87 with multiple specializations and BBA program was started in the year 1991-92. BBA (Business Analytics) was started in 2017- 18. The student strength of the Department is XXX Both PG and UG programs were running under ‘Autonomous Stream’ which gives us flexibility to schedule and design our activities to match best in the sector. The curriculum and course structure are revised regularly and presently following ‘Choice Based Credit System’ in all the programs of the Department. The Department was led by eminent personalities in the field of academics such as Prof S Vijaya Raju, Chairman, APSCHE, Prof G Anjaneya Swamy, Director, School of Management, Pondicherry University, Prof P Subrahmanyam, Former Dean of Commerce, Osmania Universiy, Prof K Hanumantha Rao, Former Dean of Commerce, Acharya Nagarjuna University, Prof B Ramesh, Head and Dean of Commerce Faculty, Goa University. Presently, the department is having the faculty strength of 13 of which 8 members are possessing Doctoral Degree. The average experience of the teaching staff is above 20 years. The faculty members have authored seven books with ISBN in various subjects of Commerce and Business Administration published by Duvvuri Publications.

Industry- Academia Association: Commerce and Business Administration subjects’ needs external orientation and thorough understanding about the changes happening in Business, Government and society. In order to fortify industry-academia association the Department is maintaining close relation with institutions such as CII, APNRT, APSSDC, AP Innovation Society, FICCI, AP Chamber of Commerce, AP Productivity Council, Vijayawada Chamber of Commerce, etc. The Department is the Permanent Institutional Member in AIMS, Association of Indian Management Schools (AIMS/LF/AP/SZ/2146), and National HRD Network (PINST/VJW/0001/2005).

MOU Entered an MOU with National Stock Exchange to offer ‘NCCMP’ Course to students, upon successful completion of the course they will become NSE Certified Capital Market Professionals. Also, we are having collaboration with Tally Academy Pvt Ltd to offer training in Computerised Accounting Packages to our students. MoUs with CII-YI, BYST for fostering entrepreneurial culture.

Thrust on Research: The Department is recognized as Research Centre by Krishna University which is our affiliating institution and several Research Scholars successfully pursuing their Ph D degrees under the research guidance of our faculty. Six faculty members are recognized as Research Guides by the affiliating Krishna University. So far Eleven M Phil and Nine Ph D degrees were awarded to the research scholars under the guidance of Prof Rajesh C Jampala, Head of the Department.

VISION

To be a transformational leader in business thought and education through knowledge creation, innovative programs, and extraordinary experiences.

MISSION

To create value for students, business, and society through activities that lead to career success and the advancement of knowledge

PROGRAMMES OFFERED FOR PG STUDENTS

Degree Major(s)
MBA Master of Business Administration
MBA Business Analytics Master of Business Administration Business Analytics

FACULTY PROFILES

Prof. Rajesh C Jampala Image Description Dean,HOD Profile
K.V.Ramesh Chandra Image Description Incharge UG Profile
Dr.B. Jaya Prakash Image Description Associate Professor Profile
Dr.S.B. Rajendra Prasad Image Description Associate Professor Profile
Dr.R. Srinivasa Rao Image Description Associate Professor Profile
Dr.Md.S. Rahaman Image Description Associate Professor Profile
Dr.J. Durga Prasad Image Description Associate Professor Profile
Smt.A. Siva Naga Lakshmi Image Description Associate Professor Profile
Sri K. Vijay Image Description Lecturer Profile
Dr. K. Srinivasulu Image Description Lecturer Profile
Mr. P. Kishore Image Description Lecturer Profile
Dr. P. Guru Prasad Image Description Lecturer Profile
Dr.T.Chaitanya Lakshmi Image Description Lecturer Profile
Ms. K. Ranjith Kumar Image Description Lecturer Profile

TIME TABLE FOR ODD SEMESTER

Timetable for Odd Semester(2023-2024)

SYLLABUS

FIRST SEMESTER

COURSE CODE TITLE OF THE PAPER

I SEMESTER COURSE STRUCTURE

COURSE STRUCTURE

22BA101

MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOR

22BA102

MANAGERIAL ECONOMICS

22BA103

BUSINESS ENVIRONMENT

22BA104

FINANCIAL REPORTING AND ANALYSIS

22BA105

BUSINESS ANALYTICS FOR MANAGERIAL DECISION MAKING

22BA106

MANAGERIAL COMMUNICATION

22PG101

PERSONALITY DEVELOPMENT THROUGH LIFE ENLIGHTENMENT SKILLS

R Programing

R Programing for Data Analysis
 

THIRD SEMESTER

COURSE CODE TITLE OF THE PAPER

III SEMESTER COURSE STRUCTURE

COURSE STRUCTURE

22BA304

DIGITAL MARKETING

22BA3L1

DESIGN THINKING

20BA341

FINANCIAL INSTITUTIONS & MARKETS

22BA312

HUMAN RESOURCE PLANNING

20BA332

INDUSTRIAL RELATIONS AND EMPLOYMENT LAWS

22VA3BA1

METRICS FOR BUSINESS ANALYSIS VAD

22BA301

OPERATIONS RESEARCH

20BA322

PRODUCT AND BRAND MANAGEMENT

PERSONAL FINANCE

OPEN ELECTIVE

POWER BI

OPEN ELECTIVE

20BA342

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

20BA311

STRATEGIC MANAGEMENT

22BA302

SERVICES MARKETING

STUDENT ACHEIVEMENTS

STAFF ACHIEVEMENTS

Click here to view>>>>>Staff Achievements

STUDENT ACHIEVEMENTS

Click here to view>>>>>Student Achievements

GALLERY

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PUBLICATIONS

PUBLICATIONS OF MBA FACULTY(2019-2023)

BEST PRACTICES OF THE DEPARTMENT

DEPARTMENT ACTIVTIES

Date Event Details Resource Person

INFRASTRUCTURE